New gourmet GEM® avocado to dazzle Tesco shoppers

Not content to rest on the laurels of its ‘superfruit’ moniker, the GEM® avocado has been introduced in the UK by multinational Westfalia Fruit to deliver even greater eating pleasure to avocado lovers.

Those shopping at select Tesco stores from today can, for a limited period only, get their hands on this premium, perfectly-ripened ‘gourmet’ avocado – easily recognised for its characteristic yellow lenticels or speckles on the dark skin of the ripe fruit.

Independent tasting panels have confirmed that British consumers love the smooth flesh of the GEM® with its creamy, melt-in-the-mouth texture, and they enjoy its slightly sweet taste and subtle nutty aroma. Other great features include GEM®’s thicker skin, which allows the flesh to be easily scooped out with a spoon.

Destined to become the darling of chefs, domestic goddesses and foodie fanatics, the GEM® avocado delivers an outstanding eating experience while its versatility makes it ideal for use in recipes ranging from the ubiquitous avocado toast to exotic entrées, magnificent mains and the most delectable of creamy desserts.

GEM​® is currently farmed by an elite group of licensed growers throughout the world. The fruit is hand-picked to ensure it remains in optimal condition.

Head of Corporate Communications for Westfalia, Julia Tew, said:

“We’re extremely excited to be able to offer UK consumers this premium avocado, which will be on Tesco shelves for a limited period this month. We’re convinced that GEM® is going to become a household name for discerning avocado lovers and look forward to being able to deliver more of this gourmet fruit in the coming seasons.”

The GEM® packs are available from today until stocks run out.

For more information visit or email


GEM avocados hanging on the tree.

A GEM planting in the Eastern Cape of South Africa.


Modern Slavery Statement

Modern Slavery Statement

  1. Introduction to Modern Slavery

This is Greencell’s third modern slavery statement following the introduction of the Modern Slavery Act 2015. Section 54 of the UK Modern Slavery Act (2015) requires commercial organisations operating in the UK with an annual turnover in excess of £36m to produce a ‘slavery and human trafficking statement for each financial year of the organisation’. The statement refers to our financial year ending 31st December 2018.

  1. Organisation’s Structure and Business

Greencell is part of Westfalia Fruit Group which in turn is part of Hans Merensky Holdings which is governed by the Hans Merensky Trust.

Greencell operates from two sites in the UK; Kings Hill and Spalding. The ripening, packing and supply of avocados to major high street retailers and the wholesale markets is the predominant business.

Westfalia Fruit is recognised as being one of the largest growers of avocados worldwide with the reputation for supplying superior, organic, Fairtrade & conventional quality fruit year round. Westfalia Fruit is a truly vertically integrated company operating oil and fruit processing plants producing avocado oils, guacamole and dried fruit. In addition to Greencell, Westfalia Fruit also owns similar businesses in Europe; Comexa in France and Westfalia B.V. in Holland.

  1. Leadership

Greencell Managing Director and Senior Management team fully endorse this policy statement and work towards ensuring “Slavery and Human Trafficking is prevented within Greencell and its supply chain.

Elizabeth Williams, CSR Manager, is the nominated person responsible for ensuring that efforts are made to investigate and remediate the risk of Modern Slavery in Greencell’s business and supply chains.

  1. Supply Chain

Greencell has built long-term relationships, greater than 10 years, with many suppliers throughout the world to include South America, Africa and Europe. All products are sourced from approved nominated suppliers who pass Greencell’s stringent supplier approval verification process and meet Greencell’s high ethical expectations and standards within their own supply chains.

  1. Greencell Policy on Forced Labour

Greencell is committed to ensuring that there is no modern slavery or human trafficking within the supply chains or in any part of the business. Greencell’s modern slavery policies and procedures reflect Greencell’s commitment to acting ethically in all business activities and relationships. The policies and procedures are based on universally recognised standards such as the ETI Base Code, UN Guiding Principles on Human Rights and the UK Modern Slavery Act (2015)

Greencell is a “Full Member “of the Ethical Trading Initiative (ETI), A&B member of The Supplier Ethical Data Exchange (Sedex), Members of Assured Labour Providers (ALP) and Members of Sustainability Initiative of South Africa (SIZA).

“Stronger Together” and “Unseen – Recognise and Report Modern Slavery” App posters are posted in Greencell pack house canteen along with a Labour Provider whistle blowing hotline poster. Greencell also has a Whistleblowing Policy which is detailed in the Employee Handbook. At induction all Greencell employees are shown a “Modern Slavery DVD”. Greencell also requires its Labour Providers to follow the same induction process.

Greencell has written robust policies and procedures describing how Greencell identify, evaluate and address modern slavery, to include;

  • Ethical Policy
  • Supplier Ethical Policy
  • Human Rights Policy Statement
  • Anti-Bribery and Corruption Policy
  • Health and Safety Policy
  • Whistleblowing policy
  • Equal Opportunities policy
  • Preventing Unseen Labour Exploitation Policy
  • Modern Slavery Guidance procedure
  • Policy on Forced Labour within the supply chain
  • Positive Work Environment Policy
  • Recruitment Procedure
  • Child Labour Policy
  1. Due Diligence and Risk Assessment

Greencell’s vision is for workers to be fairly treated and rewarded in working conditions that are safe and secure with the freedom to develop and grow their careers. Greencell aims to achieve this by working in close collaboration with its own growing operations, Westfalia Fruit, and long-term partner growers; clearly communicating the ETI base code requirements in a targeted fashion in line with the company’s short, medium and long-term ethical objectives, as described in Greencell’s ethical strategy. Greencell’s ethical strategy has been developed following a thorough risk assessment of its supply base. An overall ethical RAG rating informs what actions need to be taken where for the benefit of the employees whether temporary or permanent within the supply chain.

Greencell’s ethical, technical and buying teams meet formally with key suppliers, at least annually, to specifically discuss human trafficking and worker welfare in their supply chain. The CSR Manager and the Technical Team will visit the supplier’s premises; providing an opportunity to observe “business ethical activities, working conditions and carry out worker interviews to ensure suppliers are not breaching the ETI Base Code or Modern Slavery Act.

Greencell conduct careful assessments of prospective new supply chain partners to ensure that they meet the obligations set out in the ETI Base Code, UN Guiding Principles on Human Rights and the Modern Slavery Act.

Greencell keeps abreast of salient human rights issues by continuously monitoring the potential human trafficking risks within the supply chain and being active participants within the (ETI) Ethical Trading Initiative and Stronger Together Roadshows and Workshops.

  1. Supplier Adherence to Our Values and Ethics

Greencell operates a zero-tolerance approach to modern slavery and is committed to acting ethically and with integrity in all business activities and operations. Greencell is committed to implementing and enforcing effective systems and controls to ensure modern slavery is not taking place within its supply chain by exercising strong policies and procedures as part of a robust, developing, due diligence framework.

In accordance with section 54(4) of the Modern Slavery Act 2015; Greencell works with first-tier suppliers to ensure slavery and/or human trafficking is not taking place within their own supply chains. Each supplier signs Greencell’s “Policy on Forced Labour within the supply chain” demonstrating their commitment to identifying and eradicating anti-slavery and human trafficking.

Greencell is committed to carrying out business with suppliers who are working to ensure continuous improvements are made within their own operations and that of their supply chain.

  1. Labour Providers

Greencell has a robust governance process in place for our Labour providers which includes the following steps: –

  • Greencell will only work with Labour providers who are GLAA registered.
  • Greencell carries out 6 monthly GLAA active checks which gives immediate notification of any changes to the labour providers licence status.
  • Annual Labour Provider audits carried out by Greencell ethical team, to assess their ethical and legal compliance.
  • Monthly interviews are carried out with agency workers to help identify any indicators of modern slavery.
  • Annual 3rd party Labour Provider audits which includes interviews of random workers.
  • Service Level Agreements in place between Greencell and the Labour Provider.
  • Stronger Together training and implementation.

The CSR Manager attended specific modern slavery training carried out by the GLAA, conducts worker interviews throughout the year to ensure agency staff members have not been coerced.

  1. Key performance indicators to measure effectiveness of steps being taken (KPIs)

Greencell tracks progression against our plans to prevent and tackle modern slavery through a number of KPI’s in the following areas: (3rd Party SMETA Audits, SEDEX, 2nd Party Ethical Audits, Whistleblowing Hotlines, Grievance mechanisms and Training)

  1. Training on modern slavery and trafficking

All of Greencell employees receive awareness training in relation to Modern Slavery, employees who have a direct responsibility and involvement with the engagement of workers receive comprehensive modern slavery training.

  1. Embedding the principles

During 2019/20, Greencell will/have undertaken the following activities.

  • Key personnel attend Stronger Together – “Tackling Modern Slavery in UK Businesses” workshop and Stronger Together – “Tackling Modern Slavery in Global Supply Chains”.
  • Sedex training and Sedex Risk Assessment training for new employees.
  • Working with “Wider” who provide a Direct Working Reporting Toolkit. The toolkit delivers valuable insights into working lives and workers wellbeing who are situated in high risk countries.
  • Attended Retaining workers workshop with the ALP
  • Attended Responsible Recruitment Toolkit Workshop
  • ETI training for Greencell buyers on a bespoke training programme Guide to Buying Responsibly
  • 2nd Party Ethical Audits to be carried out on Greencell 3rd tier suppliers based in the UK who use Labour Providers
  • NGO sponsorship delivering “Ethical Trade Awareness Training” for Small-Scale farmers in East Africa.
  • Ongoing work with Mexican growers in exploring alternatives to labour providers.

This statement has been approved by Greencell’s Managing Director and is made in accordance with Section 54(1) of the Modern Slavery Act 2015.

Managing Director: Graham Young


Greencell has been working with our supply partners to achieve LEAF in all supply countries.

LEAF has promoted environmentally responsible farming since 1991. It helps farmers to produce high quality food with care and to high environmental standards. Wildlife areas are managed to provide natural habitat and food for wildlife. This, together with recycling, energy use, conservation and water efficiency are all priorities for LEAF. Pesticides and fertiliser applications are done in an integrated farm approach to limit use to when absolutely necessary.

This was restricted to growers in the UK until Waitrose became involved in implementing the scheme with their global supply base, this ensures Waitrose global suppliers are all working to the same standards. Westfalia in SOUTH AFRICA became the first farm outside of the UK to gain LEAF accreditation over 5 years ago. This year more of our international suppliers have followed their example with our supply partners in Chile, Israel and Peru having growers certified for Avocados. Our Italian Kiwi fruit has Leaf for 2010 and Chile should be certified for 2011.

We continue to work with our supplier to deliver high quality fruit sustainably and will continue to add growers to the LEAF marque to ensure they are all working to the highest environmental standards. More information on LEAF is available from www.